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Why Some Properties Sell and Others Do Not

By John Culbertson posted 02-28-2019 18:06

  

Recent current events have reminded me of the Mark Twain observation: “A lie can get halfway around the world before the truth can even get its boots on.” The power of a “sticky” sound bite or story can be very effective when trying to attract attention to an idea, and it works when selling real estate.

I’ve sold some very challenging, complex real estate assets ranging from a coal mine to a sports coliseum to large land tracts. One property even had an underground fire raging. Putting the right spin on the potential strengths and obstacles that these properties possessed is an art form that my team was uniquely adept at.

Read more here: http://cardinal-partners.com/blog/2019/02/why-some-properties-sell-and-others-do-not/

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