For years, brokers focused on SEO, or Search Engine Optimization, to show up in Google results. But that search behavior is changing. More clients are now using AI tools like ChatGPT, Claude, and Gemini to ask questions, compare providers, and gather market intelligence.
So the question becomes: do you show up there? In many cases, the answer is no.
The next question is more important: when a client asks AI for a recommendation, are you the broker it suggests?
This webinar will focus on how brokers can get ahead of that shift through Agent Engine Optimization (AEO), including how to increase your visibility in AI-driven search, what signals these systems rely on, and how to position yourself so you are more likely to be recommended.
*This webinar is sponsored by SIOR but open to all.