In this insightful webinar, we’ll dive into how to identify potential office and industrial user-buyers and market to them when selling properties, in contrast to marketing that focusses on investor buyers. We will contrast the different buyer motivations and financial analyses of each type of buyer, and answer how you effectively market to occupiers, not just investors. For those that work with occupiers, we will look at the differences in lease vs. own motivations and analyses as well, and discuss whether market dips are appropriate times for users to take advantage of lower prices. Join us to gain valuable insights and actionable tactics to best achieve your clients’ short-term and long-term objectives.